What We Offer
Sizing the Prize
From competitive landscape to consumption trends, we examine all available information – both proprietary and published – to quantify the short- and long-term benefits of an Asian American targeted marketing initiative for your business.
Our cross-disciplinary team, with representation from planning, media and creative, will collaborate with you to develop a customized go-to-market plan for your business that is aligned with overall brand voice and activities.
Our strength on execution is in the details. Ensuring that execution in every format, every channel and every platform, is flawless takes a diligent team and a proven set of controls.
Generating interest and buzz for a new tea drink among millennial Asian Americans in the highly competitive beverage category.
CA Tobacco Control Program
Motivating behavior change and shifting social norms among Asian American smokers and influencers.
Positioning a national insurance brand to win in an environment dominated by well-established competitors.
We needed a strong agency partner to put Nationwide on the map in the highly
competitive South Asian market, and APartnership was that and more. Their understanding of the market, and insight-led creative work, yielded a campaign that far exceeded our expectations in its ability to generate awareness and shape attitudes.
Tariq Khan, VP Market Development & Diversity, Nationwide
I thoroughly enjoyed working with the APartnership team on our iced tea launch. They brought great creative thinking to all aspects of the campaign – from channel planning to creative development to leveraging partnerships and technology. With their help, we have found more effective ways to interact and engage with our target audiences, especially the Asian millennials.
Carina Yeung, Marketing Associate, Vitasoy USA
California has been the national leader on tobacco control efforts, and it’s with APartnership’s help since 2007, that we have been able to make a measurable impact on reducing tobacco use in our Asian communities.
Valerie Quinn, M.Ed., Chief, Media & Communications Section, CA Tobacco Control Program