Our cross-disciplinary team, with representation from planning, media and creative, will collaborate with you to develop a customized go-to-market plan for your business. Using an End-to- End Demand Generation process with checkpoints for organizational concurrence and approval, the resulting plan is one that is aligned with overall brand voice and activities.
- Asian go-to-market plans that are aligned with overall brand/general market plans
- Channel plans that leverage the best of:
- Local area infrastructures
- Leveraging owned-assets to optimize efficiency:
- Brand, events, promotions, and partnership assets you own
- Field or sales organization and personnel with the right language or cultural competency
I thoroughly enjoyed working with the APartnership team on our iced tea launch. They brought great creative thinking to all aspects of the campaign – from channel planning to creative development to leveraging partnerships and technology. With their help, we have found more effective ways to interact and engage with our target audiences, especially the Asian millennials.
Carina Yeung, Marketing, Vitasoy USA