Media Planner

We are looking for a Media planner (digital focus) to join our growing team!

Job Description
APartnership is an award-winning Asian American advertising agency based in New York City. Independently owned and operated, our success is rooted in our creative process, entrepreneurial spirit, and above all, our love for the Asian American communities we work in.
Our client roster boasts such blue-chip accounts as California Tobacco Control Program, Bank of America, Charter Communications, and the Centers for Disease Control.

Responsibilities
As a Media planner (digital focus), your primary responsibilities will be supporting the day-to-day logistics in the planning, implementing, maintaining, and reporting of digital media campaigns.

Specifically, you will:

Plan Digital Campaign – across social, display, video, mobile, and paid search channels

• Participate in team brainstorming to kick off plan and consideration set development
• Provide critical thinking and analysis to draw conclusions and identify actionable implications
• Create media-specific documents such as RFPs, media plans, and other related documents
• Lead in RFP review of partners/site proposals, develop analyses and drive negotiations
• Monitor trends, tools, opportunities and applications in digital, paid search & social media environments, and appropriately apply that knowledge

Execute Digital Campaign

• Manage, monitor and optimize paid social activation across all relevant social media platforms such as FB
• Manage, monitor and optimize paid search activation on Google Ads
• Generate insertion orders to reserve advertising space
• Traffic planned assets such as creative and tracking tags
• Set up 3rd party ad server/tracker system
• Create post-launch campaign information such as screenshots, links, and placement information to demonstrate proof of placement
• Manage day-to-day communication with key partners: Vendors, Partner Agencies and Clients

Report and Optimize Campaign

• Build campaign performance deck including reporting on both digital channels and site KPI metrics and recommend optimization tactics
• Lead optimization execution to deliver desired campaign results
• Monitor weekly digital performance, provide an active voice in identifying optimization opportunities and challenges

Qualification

• Bachelor’s Degree with digital media experience
• Demonstrate affinity and passion for multicultural markets, especially the Asian American segment
• Knowledge of media tools (ad serving, programmatic platform, etc.) and procedures (both media and inter-department)
• Experience with a third party ad server (DCM preferred)
• Experience with Facebook Ads Manager and Google Ads (preferred)
• Experience with Google Analytics or other site analytics platforms (preferred)
• Proactive self-starter with proven ability to independently manage multiple priorities in a fast-paced and deadline-driven environment
• Train and mentor junior planners
• Organized, and detail-oriented with strong attention to follow-through
• Strong communication, writing, and analytical thinking skills
• Excellent English communication skills. This position requires regular presentations to stakeholders
• Knowledge of an Asian language (Chinese, Korean, Vietnamese, Hindi, etc.) is preferred
• Authorized to work in the US. Ideally H1B+, but at least 2 years valid OPT can be considered as well