Lunar New Year Events – Bank of America

Lunar New Year is a time of joy, connection, and cultural significance. This Year of the Snake, Bank of America continued their commitment to building deeper relationships with the Asian community with Lunar New Year events across various locations.

Exclusive Red Envelopes

The gifting of red envelopes, symbolizing good fortune and prosperity, is a cherished Lunar New Year tradition. For these events, we designed exclusive red envelopes with a modern touch. Incorporating the vibrant red and gold hues synonymous with the holiday, the design featured intricate snake-inspired patterns and traditional paper-cutting motifs, creating a gift that was both elegant and deeply meaningful.

Year of the Snake Calendar

To extend the festive spirit beyond the celebrations, we also created a specially designed Lunar New Year calendar to be given as gifts. Each month showcased seasonal designs harmonized with the Year of the Snake theme, celebrating both the passage of time and the traditions of the community. The calendar also highlighted traditional Asian holidays, blending functionality with cultural celebration.

Bilingual Digital Invitations

Guests received thoughtfully crafted digital invitations. Designed in Chinese and Vietnamese, these invitations reflected the same visual language as the red envelopes and calendars, ensuring consistency in branding and cultural relevance. The invitations invited bank customers to join the Lunar New Year events, setting the tone for a celebration that honored tradition while embracing modernity.

Through thoughtful design and genuine cultural engagement, Bank of America celebrated the Year of the Snake with warmth and creativity. From beautifully designed red envelopes to culturally inspired calendars and bilingual invitations, each touchpoint balanced tradition with modern flair. The campaign brought Bank of America and the Asian community closer together, marking another joyful step toward stronger connections.