The Grand – Sky View Parc
Facing a sluggish real estate market, Sky View Parc, a luxury condominium development in Flushing, New York, turned to APartnership to reinvigorate sales. With the challenge of standing out in a saturated market, we identified an opportunity to better connect with Flushing’s affluent Chinese and Korean communities—the area’s most active buyers.
We reimagined the brand, positioning Sky View Parc as the epitome of refined luxury and crafted messaging and visuals that resonated with East Asian preferences for conspicuous extravagance. From a new website and premium sales materials to targeted outreach on WeChat, every touchpoint was designed to speak directly to this audience’s aspirations.
To amplify visibility, we launched a strategic PR campaign featuring media tours, community events, and high-profile advertorials that recast Flushing as a desirable investment destination. The result: Sky View Parc stood apart as the most desirable address in the neighborhood—and sold out all available units.
